Find the Best Name
For Your Business, Non-Profit, Product or Service
Startups
Local Service Businesses
Non-profits
Large Corporations
2. Branding Basics Overview
2.1. Audience Demographics
2.2 Audience Psychographics
2.3 Audience Persona
2.4 Industry and Market
2.5 Competitors
2.6 Market Positioning
2.7 Focus Words and Wrapping Up Brand Basics
3.1 Introduction to the Naming Process and Different Types of Names
3.2 Meaning and Pronunciation or Sound: The Linguistics of Naming
3.3 What Makes a Strong Name?
3.4 Gathering Your List of Names
4.1 Introduction to Tips & Tricks and The Free Thesaurus
4.2 Types of Metals
4.3 Colors
4.4 Scientific Terms
4.5 Forces of Nature
4.6 Planets and Space
4.7 Geography and Geographic Features
4.8 Greek and Latin Roots
4.9 Translations from Other Languages
4.10 Slight (Intentional) Misspellings
4.11 Adding Suffixes to Existing Words
4.12 Conjoining Two Words
4.13 Superlatives
4.14 Local, Regional or National Names
4.15 Founders Names
4.16 Well-known Last Names
5. Introduction to Due Diligence
5.1 Checking for Available Domain Names
5.2 Basic Search for Competition for the Name
5.3 Checking for Trademarks
5.4 Trademark Search Tips
5.5 Checking Department of State or Commerce
5.6 Due Diligence Example
6. Conclusion
Important checks to make sure you can use the name you want.
Learn how to check for available domain names and options when the domain isn't available.
Learn how to research the USPTO Trademark Database for any existing or previous marks using the name you want.
Learn how to research your state's Department of State or Department of Commerce to make sure you can register the name you want.
In this easy-to-follow course you'll learn how to find the best name for your new business, nonprofit, product or service.
You’ll get important tools for building a new brand, tips and tricks from over a decade of experience, and guidance on performing due diligence including domain checks and trademark research.
This is a simple, yet comprehensive course which provides in-depth guidance for anyone from a small business to a large enterprise, non-profit or government agency.
The course is taught by Seth D Brown, creator at Upward Arrow, where we’ve helped 100’s of businesses around the world launch and grow, including finding the best names for new businesses, products, services and nonprofits. Seth is an expert in brand naming and strategy. He holds a degree in Linguistics from the University of Pennsylvania and has been working in branding, marketing and business consulting for over 15 years.