Proven process for finding the best name, based on 15 years of experience.

With examples from some of the most well-known brands.

Ideal Course for Organizations of All Sizes

  • Startups

  • Local Service Businesses

  • Non-profits

  • Large Corporations

Everything you need to find the best name.

Enroll today

  • Learn How to Build a Strong Brand

    You'll learn how position your brand for success by researching your audience, competitors and industry.

  • Follow Our Proven Naming Process

    No more emotional roller coasters. Our proven process guides you on a steady course to find your name.

  • Get Tips and Tricks from Over a Decade of Experience

    These tips and tricks will help you generate new name ideas and stand out from the competition in the right way.

We've got examples from startups and small businesses to inspire you too.

Course Overview

    1. 1. Introduction

      FREE PREVIEW

    1. 2. Branding Basics Overview

    2. 2.1. Audience Demographics

    3. 2.2 Audience Psychographics

    4. 2.3 Audience Persona

    5. 2.4 Industry and Market

    6. 2.5 Competitors

    7. 2.6 Market Positioning

    8. 2.7 Focus Words and Wrapping Up Brand Basics

    1. 3.1 Introduction to the Naming Process and Different Types of Names

    2. 3.2 Meaning and Pronunciation or Sound: The Linguistics of Naming

    3. 3.3 What Makes a Strong Name?

    4. 3.4 Gathering Your List of Names

    1. 4.1 Introduction to Tips & Tricks and The Free Thesaurus

    2. 4.2 Types of Metals

    3. 4.3 Colors

    4. 4.4 Scientific Terms

    5. 4.5 Forces of Nature

    6. 4.6 Planets and Space

    7. 4.7 Geography and Geographic Features

    8. 4.8 Greek and Latin Roots

    9. 4.9 Translations from Other Languages

    10. 4.10 Slight (Intentional) Misspellings

    11. 4.11 Adding Suffixes to Existing Words

    12. 4.12 Conjoining Two Words

    13. 4.13 Superlatives

    14. 4.14 Local, Regional or National Names

    15. 4.15 Founders Names

    16. 4.16 Well-known Last Names

    1. 5. Introduction to Due Diligence

    2. 5.1 Checking for Available Domain Names

    3. 5.2 Basic Search for Competition for the Name

    4. 5.3 Checking for Trademarks

    5. 5.4 Trademark Search Tips

    6. 5.5 Checking Department of State or Commerce

    7. 5.6 Due Diligence Example

    1. 6. Conclusion

About this course

  • $34.99
  • 37 lessons
  • 1 hour of video content

Includes Due Diligence

Important checks to make sure you can use the name you want.

  • Domain Checks

    Learn how to check for available domain names and options when the domain isn't available.

  • Trademark Research

    Learn how to research the USPTO Trademark Database for any existing or previous marks using the name you want.

  • Department of State

    Learn how to research your state's Department of State or Department of Commerce to make sure you can register the name you want.

Course Details

In this easy-to-follow course you'll learn how to find the best name for your new business, nonprofit, product or service. 

You’ll get important tools for building a new brand, tips and tricks from over a decade of experience, and guidance on performing due diligence including domain checks and trademark research. 

This is a simple, yet comprehensive course which provides in-depth guidance for anyone from a small business to a large enterprise, non-profit or government agency. 

The course is taught by Seth D Brown, creator at Upward Arrow, where we’ve helped 100’s of businesses around the world launch and grow, including finding the best names for new businesses, products, services and nonprofits. Seth is an expert in brand naming and strategy. He holds a degree in Linguistics from the University of Pennsylvania and has been working in branding, marketing and business consulting for over 15 years.